Ad fatigue means that your target audience members have seen your Facebook ads for so many consecutive times that they’ve grown tired of them.
People stop noticing your Facebook ads in their newsfeed – they’ve grown immune to them. People stop clicking on your Facebook ads – all the interested audience members have already acted upon your ads. Your ad campaign’s costs skyrocket – you’ll be spending large sums without acquiring any more new customers.
Beating Facebook Ad Fatigue
Keeping the Facebook Ad Frequency Under Control
The easiest way to predict the ad fatigue is to check your Facebook ad frequency. Facebook ad frequency is a campaign metric showing how many times target audience members have seen your ad.
go to the Facebook Ads Manager, click on a campaign, and in the “columns” section select the Delivery view.
The best practice is to aim for your Facebook ad frequency to stay under 2-3 points. However, when targeting a narrow Facebook audience or working with remarketing campaigns, you can also let your ad frequency go higher.
Measure and use the ad frequency as an indicator of ad fatigue. But also keep your eye on the overall campaign results to notice when it’s really the right time to pause or optimize your campaigns.
If you have a high frequency, but your campaign is still actively converting and at a reasonable cost, you can let the campaign continue running until you see the CPA begin to rise.
Keeping Your Facebook Advertising Costs Low
smarter ad bidding that helps to increase your Facebook advertising ROI.
Take a look at the campaign report below; you’ll notice how the click-through rate decreased during the campaign lifetime while cost-per-click remained unchanged. That’s because this campaign was optimized to deliver good results throughout its whole lifecycle.
Reaching the Right Target Audience
campaign elements that affected the Facebook campaign performance the most: Countries Precise Interests Mobile OS Age Ranges Genders Images Titles Relationship Status Landing Page Interested in
the way you set up your campaign targeting can have a huge effect on your Facebook ads results.
5. Getting a Higher Relevance Score
A/B testing your Facebook ad campaigns can help you better understand what’s relevant and interesting for your target audience.
The Facebook ads Relevance Score is a score on a scale of 1 to 10 that shows how relevant a Facebook ad is to its target audience.
The Relevance Score is one of the key metrics Facebook uses to calculate which advertiser wins the bidding auction and whose ads will be shown to the target audience.
The higher your Relevance Score, the less you’ll have to pay for a Facebook ad click. In fact, three factors contribute to your ad delivery: Your ad set’s maximum bid Your ads’ Relevance Score The estimated action rates (how likely are people to engage with your ads)
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