A blog post is a search query to find your people - Austin Kleon
austinkleon.com/2023/02/19/a-blog-post-is-a-search-query-to-find-your-people/?ref=refind
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So what do you write about to find your people? You ask yourself: What would have made me jump off my chair if I had read it six months ago (or a week ago, or however fast you write)? If you have figured out something that made you ecstatic, this is what you should write. And you do not dumb it down, because you were not stupid six months ago, you just knew less. You also write with as much useful detail and beauty as you can muster, because that is what you would have wanted.
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