when I hear talk about how AI is going to replace artists, I think to myself, the world is big enough for both.
This is the perennial challenge of the artist: finding the middle of the Venn diagram where one circle is the artist’s tastes and the other is the audience’s tastes.
“taste and discernment.”
Tools like ChatGPT are great at creating. AI can generate options in high quantities at high speed. It is great at providing more choices. But it is not great at discerning and choosing what to do and what not to do. For example, I prompted ChatGPT:
And anyone who has made and released creative work has experienced something analogous to making a delicious espresso for an audience that prefers a French press.
To connect with humans, it helps to be among humans.
But if anyone is in a better position to make better guesses, I do think it’s humans.
AI, completely detached from reality, will have a hard time making things that connect with people.
It can’t be certain that your work (or its own) will connect with the human experience. It can’t be certain that the work will land in the middle of that Venn diagram. It can’t be certain that its taste and discernment are “great.”
But I’m less confident they’ll ever solve the perennial mysteries of taste and discernment.
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