The 3D software that lets brands digitally design and prototype items is gaining momentum at companies from Timberland to Hugo Boss. While these tools can take a lot of time and training to integrate, they allow brands to save time and reduce waste by cutting down on physical samples. For example, Kering said it is still in the early days of expanding its use of 3D design, but intends to expand this this year. Its brands are now using it for products such as bags, shoes, small leather goods and carryover styles.
Connected platforms that let brands and their suppliers share data are also on the rise, according to Martin. Following the disruptions caused by COVID in recent years, companies are looking to ensure that they have greater visibility into their supply chains and are able to move in tandem with customer demand.
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