Digital Marketing Funnel: What is it and how to create one?

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• By including these important people right from the start, the marketing team can make things easier by creating materials that make sense to everyone involved, not just the first person who showed interest.

• What Is a Digital Marketing Funnel?

• a strategic model that represents complete journey of your customers in their buying journey

• The purpose of digital marketing funnel is to acquire qualified traffic at the top, and nurture them with content marketing and other forms of framework to finally convert them into customers.

• At each stage of the funnel, you'll want to put different strategies and techniques in place to encourage customers to move further down the funnel and closer to making a purchase.

• For example, you might use social media to generate awareness about your product, email marketing to get people interested, and paid ads to drive traffic to your website.

• The key is continuously testing and tweak your funnel until you find what works best for your business.

• When you are trying to market your product to an audience base, it is quite factual that people won't buy products instantly. Instead, there is a complete process

• The classic mistake in marketing that most people tend to make is assuming that everybody is their audience, and they could sell to everyone.

• Why do you need a digital marketing funnel?

• A digital marketing funnel helps you understand your target audience, which means you could have multiple opportunities to connect with your prospects at their preferred time and platform to impress them with your brand message and converse directly with them.

• For example, if you’re a lawyer, investing in SEO for lawyers can be an excellent way to attract clients who are looking for legal services. You can use SEO to ensure that your website ranks on the first page of search engine results pages, and also focus on local SEO so that people in your area are more likely to find you.

• Difference between Sales Funnel and Marketing Funnel

• Your marketing funnel establishes points of contact and provides incentives for prospects to make a purchase.

• your sales funnel outlines the concrete steps you employ to persuade individuals into making a buying decision

• There are six stages in the linear digital marketing funnel:

• Awareness

• customers have not realized the problem they have

• convince them about how your product or service could help them cope with their difficulty

• Interest

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