Benefits are often emotionally charged, and since humans largely make decisions based on emotions rather than logic, highlighting benefits tends to be more persuasive. #2 Use numbers to be believable When using numbers on your landing pages, the more precise, the better. Precision adds credibility
Step 1: Find a problem Think about what your audience members tend to struggle with. What problems hold them back from learning something new or improving their life? Write down any problems that come to mind and identify the biggest. Step 2: Understand the pain points Once you know which problem your audience has, consider what their main pain points are. What habits, patterns, self-limiting beliefs, or other factors contribute to their problem? What’s keeping them from solving that problem? Make a list of pain points you can reference as you write your landing page. Step 3: Offer a solution Now, think of how your solution—which could be something like a lead magnet, a course, or a coaching package—alleviates your prospect’s pain points and solves their problem. To get started, write down the answers to these questions: What will this solution help your audience accomplish? What features does your offer have that will alleviate their pain points? How does your product differ from other solutions that already exist? This is known as your unique selling proposition (USP). Step 4: Communicate the desired outcome Your solution should help your audience solve a problem so they can achieve something bigger, which is their desired outcome. The desired outcome often relates to your audiences’ bigger vision, dreams, and goals for their business or life.
#1 An engaging headline Your headline copy should capture your audience’s attention and pique their interest. It should relate to your niche and explain how your offer will benefit your audience in a clear yet concise way.
The best headlines are: Easy to understand and digest Easy to read at a quick glance Bolded or italicized for emphasis A larger font size than your body copy
Headline formula #1: Worried you’ll never have [desired outcome]? This headline hints at your audience’s struggle with reaching their desired outcome while allowing you to talk more about their pain points in the following description copy.
Headline formula #2: How to turn [problem] into [desired outcome] Everyone wants to know how to get from Point A to Point B. Point A represents what problem your audience is currently having and Point B refers to where your audience wants to go.
Headline formula #3: Feeling [pain point 1] or [pain point 2]? If you want to lead with a pain point, make sure you use the description copy to fully explain how you will help your audience alleviate or completely eliminate said pain point.
Headline formula #4: The secret to [desired outcome] This headline works well if you have an unconventional way to achieve the desired outcome of your audience. This way, you can play on the secret aspect and pique your readers’ curiosity.
#2 Thoughtful description copy Your description is meant to give your audience additional information they may need before they buy your offer or sign up for your lead magnet.
Description formula #1 Have you ever wondered how to approach [topic of interest] but struggled to know where to start? In my [offer], I’ll break down my top [number of tips], so you can achieve [desired outcome 1] and then [desired outcome 2]. Sign up below to access your free [lead magnet resource]!
Description formula #2 After [your skill of practice] for over [years of experience], I have learned how to help [ideal audience] achieve [desired outcome]. Get instant access to my [lead magnet resource] to help you solve [problem].
Description formula #3 Sick of feeling [pain point 1]? Want to achieve [desired outcome] without [pain point 2]? You can! I help [ideal audience] like you overcome [problem] with [solution].
Description formula #4 Prepare for your next [pain point 1] using this [lead magnet resource] that will help you achieve [desired outcome] and ease your [pain point 2].
#3 One strong CTA
Writing an effective CTA is crucial because it will strongly affect your landing page conversions. Your CTA button copy should be written to invite your audience to click the button and sign up/pay. Make sure that your button is: Written with at least one action-oriented word in it Only focused on one offer (it’s better for your conversions!) In a color that is highly contrasted with your landing page’s background color Easy to read, easy to see, and even easier to take action on
CTA button formula #1: [outcome] now For this simple formula, insert the outcome you’re promising. Here are some examples: Grow your business now Feel more confident now Manage your time better now
CTA button formula #2: Sign me up / Sign up now
CTA button formula #3: Count me in / Join now
CTA button formula #4: Send me the / Give me the [resource]
#4 Other elements of a landing page Aside from the copy, you should also consider these three items when designing your landing pages: High-quality imagery to convey professionalism A personal bio to remind people who you are and to build trust with new visitors A simple opt-in form (for lead magnet landing pages only)
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