I met a software engineer who, on seeing an early version of “Up,” had made a suggestion about the Boy Scout merit badges that one of the main characters wore — his idea was to sneak an “easter egg” into the badges. And here’s the thing: the director did it! Talk about impact: not just for that engineer but everybody else in the organization who witnessed this exchange. That’s the power of belonging cues — they are connective tissue for the group brain.
Because it’s clear that brashness creates an advantage (or, just as important, the perception of an advantage) in winner-take-all environments. Perhaps the supreme example of this is somebody we’ve both written about: Lance Armstrong
The world today is so complex and fast-changing. Believing that a single human can be massively smarter and hungrier and more creative than everyone else is sort of like believing in Bigfoot
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