Norman Rockwell Museum Debuts First NFT Collection - Decrypt

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• Norman Rockwell Museum Debuts First NFT Collection The series will include several never-before-published images and works from the archives of the iconic American painter.

• The Norman Rockwell Museum and the Norman Rockwell Family jointly announced Wednesday the launch of an NFT-backed, multi-part series that will offer collectors the opportunity to own several digital and physical works by the late artist—including a number of never-before-published images and process works from the Norman Rockwell archives.

• The series, titled “Studio Sessions: The Norman Rockwell Collection,” marks the first foray by the Rockwell estate into NFTs. It was produced in collaboration with Iconic, a digital platform that assists traditional art institutions in experimenting with emerging technologies. Iconic worked earlier this year with the Jackson Pollock Studio to release a similar collection of NFTs on the Ethereum network.

• “Studio Sessions" will be released on November 1, on Iconic’s website. Until then, details on which works will comprise the collection will be kept under wraps. The NFTs will be available for purchase via credit card or with Ethereum, though price points for each piece have not yet been revealed.

• Proceeds from the sale will benefit the Norman Rockwell Museum’s core missions of ensuring public access to Rockwell’s works, nurturing a new generation of illustrators, and the Norman Rockwell Family’s administration of the artist’s work and legacy.

• “Studio Sessions” will include peeks at the thousands of preliminary sketches, photography sessions, drawings, and painted color studies that informed each of Rockwell’s paintings. Every “Session” as a part of the series will focus on a particular, celebrated Rockwell painting, and every NFT from the collection will come with a matching, limited-edition, museum-quality print.