The rise of the ‘spendsetters’ – change agents in business spend
diginomica.com/rise-spendsetters-change-agents-business-spend
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We call it the rise of the “spendsetters” – the forward-thinking leaders who are seizing the opportunity to make new breakthroughs in maximizing performance and operationalizing purpose. These innovators are not just brilliant creators – they’re connectors, capable of breaking down silos and uniting teams across divisions to make a difference. The right process and the right technology are important, but it takes creative and collaborative human leadership to leverage these tools and build communities of change.
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