Management Communication

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• the outcome you want to achieve through communication.

• Informative communication can both describe and explain.

• This diagram tells you two basic facts about communication. First, senders need to know the precise purpose or intention of their message

• old model of business leaders and managers emphasized their power and authority

• Leaders still need to get things done, but they have to trust others to do the work.

• Communication, written or oral, is the primary means for leaders and managers to influence action.

• A 2004 study provided evidence that leaders in business organizations think they aren't prepared to communicate well. Eighty-six percent of the respondents rated communication skills as a critical leadership competency but only thirty-five percent rated their communication ability as a strength,

• The knowledge gained from thinking about the purpose and audience can enhance the message,

• Why? Knowing Your Purpose

• His message was intended to show Congress and other audiences, such as the media and taxpayers, that the bank was using government money productively.

• His purpose was to restore the reputation of the bank

• In business, managers frequently communicate for one of two reasons: to transfer information (to inform) or to motivate the audience members to change their opinion or to take an action (to persuade).

• The Purpose of Informing

• The Purpose of Persuading