The Godfather Offer - A Plug & Play Template
I'm going to make him an offer he can't refuse...
What can you create that actually delivers the quantifiable end result for your target? This is where everything comes together.
Your offer is an exchange of value. How can you present your offer in a way that is OVERWHELMINGLY valuable in exchange for the asking price? It’s time to start thinking of your offer in more ways than just a product or service. There is much much more that comes into play here.
Components of an Irresistible Offer
1. Pricing Value based pricing How do people charge thousands of dollars for a few videos (in a course)? They provide an overwhelming amount of value for the price. If you can nearly guarantee someone results - and their PROBLEM is BIG enough, they will pay the price to have your solution. When crafting the rest of your offer, take competitor prices into account. Are you providing more than they are? Can you offer a lower (but respectable) price? We also discussed pricing a bit more in this post.
Bonuses can be used in multiple ways - the main thing is… you need to be able to offer bonuses.
For price negotiation (not directly included in the offer):
Included in your offer:
If somebody says the price is “too high” or they do not have enough - do not lower your price. It decreases the value of your offer. Instead, offer them a relevant bonus (that is not included in the offer) to push them over the edge and get them to buy. Example: $1500 is too much for a website - offer them a free landing page valued at $500 to push them over the edge
What bonuses, relevant to your main product or service, can you bake into the offer to add higher perceived value? Let’s say my main product is a web design course… I can offer bonuses like: An SEO guide so people can get more organic traffic to their site A free 30 minute coaching session to help them make use of it A Slack or Discord community where buyers can interact A website checklist to make it easy for them to create websites
Bonuses will justify your pricing and result in an extremely happy customer. Some people buy products solely for the bonus items.
3. Risk Reversal (Social Proof Included)
What will make the reader understand that there is ABSOLUTELY ZERO RISK from buying from you?
This comes down to a few things. Payment options (split payments, financing, etc) Money back guarantee Social proof Other proof that shows your offer WORKS Guaranteeing QER or else you receive X bonus
We will discuss the Negative Risk concept one of these days in an article format.
Discounts should be used sparingly (depending on the platform or method) Discounts for holidays, special events, and milestones are a good idea - not much to touch on there.
One thing to take into account is CONTRAST. You should talk about the true value of your offer compared to the price you are offering it at. “Coaches charge $2500 for 3 months of hand holding. I am giving you all of the information you need for $47.” “Realistically, this website would go for $10,000 when designed by a big agency, I am giving you it today for $5000.” “Everything included in this bundle is worth $449, you get it for $25” You get the point. Use this to your advantage when selling both verbally and written.
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