we are brought to believe that comfort derives from possessions, we develop the unhealthy thought that if we do not attain these things we are not worthy and thus we become increasingly disappointed.
Waste is strongly correlated to economic growth and well-being.
Douglas Holt, a leading branding expert and former Marketing professor at the Harvard Business School, characterizes materialism as the belief that value is linked to objects rather than experiences and people.
As people become more aware of the environmental toll our actions are taking on the planet, companies have started widening their strategies to include sustainability.
The phrase “sustainable consumption,” however, is contradictory: How can consumption be sustainable when it leads to waste while sustainability calls for preservation?
Sustainable consumption, meaning shopping more responsibly. The term was first brought up at the 1992 Earth Summit and, ever since, companies and administrations have come up with sustainable strategies to limit waste.
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