How to Optimize Your Social Media Posting Schedule.
Best Times to Post on Facebook: Monday: 9:00 AM, 11:00 AM, 3:00 PM Tuesday: 9:00 AM, 11:00 AM , 3:00 PM Wednesday: 9:00 AM, 10:00 AM , 1:00 PM, 4:00 PM Thursday: 9:00 AM, 11:00 AM , 4:00 PM Friday: 11:00 AM, 4:00 PM, 6:00 PM
Sprout Social’s main conclusions were: The best times to post are Wednesday at 11 am and 1 pm. The overall best day is Wednesday You will get the most consistent engagement on weekdays from 9 am–3 pm. The worst day is Sunday, which sees the least amount of engagement. You will find the lowest engagement during early mornings and evenings before 7 am and after 5 pm each day
They found significant variations in Facebook use, depending on the industry.
Hootsuite suggests posting between noon and 3 pm on weekdays
In only a slight variation, Hubspot says 1 pm to 4 pm is generally best
Buffer analyzed 43 million Facebook posts from the top 20,000 brands last year and discovered that Facebook's organic engagement had fallen more than 50% in 18 months.
Similarly, Falcon.io suggested that noon to 4 pm is when most engagement occurs
Unmetric brings things forward to between 9 am and 2 pm.
TrackMaven disagrees, suggesting that 8 pm on Thursdays is the best time
CoSchedule concluded that the best times to post on Facebook for B2C businesses is between 9–10 am, 11 am–12 noon, and 4–5 pm. These times tend to coincide with workers' breaks (or nearing the end of their workday).
Sprout Social found that the best time for B2C companies to post on Facebook was on Wednesday at 1 pm and Friday at 11 am. Other times for high engagement were Wednesday from 1–3 p.m, Friday from 10–11 am, and Thursday at 5 pm. Overall, firms selling to consumers have found they receive the most consistent engagement on weekdays from 10 am to 5 pm.
Media brands differed
Followers of healthcare brands
Students may have a reputation
The best time for non-profits
CoSchedule separated software businesses in their analysis.
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