Introduction to Kenneth Burke

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• There are various possible substantial connections among and between interactants. Our symbolic ways for marking consubstantiality are identifications, upon which rhetorical action is based: "you persuade a man only insofar as you can talk his language by speech, gesture, tonality, order, image, attitude, idea, IDENTIFYING your ways with his." Here, identification is a supplement to persuasion. Burke puts this more strongly--he might say that identification replaces persuasion.