Dehumanisation is always on the menu when it comes to female beauty standards. Throughout history women were peaches, pieces of meat, their skin compared to porcelain — a plate on which their beauty (cheeks like apples, lips like cherries) was served.
Skincare commands a larger portion of the beauty market pie than make-up and haircare combined
the subsequent rollback of women’s rights and economic opportunities, and the feminist recentring of self-care in uncertain times.
t’s in line with decades of unrealistic beauty ideals, which exist to service “a secular society” that worships “ever-increasing industrial productivity”, Susan Sontag writes in On Women.
If the male gaze describes the psychological condition of existing under patriarchy, the psychological condition of existing under capitalism could be called the “sale gaze”.
Beauty enthusiasts salivate over serums in their Google Chrome windows and hope to be transformed into something that — through the screen of a smartphone, through the panes of a TikTok grid — makes someone else salivate.
Food face, then, is buying products to become a product. It’s consuming to be consumable.
To want to be devoured by another person is to want to be close to them
loneliness and skincare sales both reaching record rates
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