EAT ME!

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Top Highlights

• Dehumanisation is always on the menu when it comes to female beauty standards. Throughout history women were peaches, pieces of meat, their skin compared to porcelain — a plate on which their beauty (cheeks like apples, lips like cherries) was served.

• Skincare commands a larger portion of the beauty market pie than make-up and haircare combined

• the subsequent rollback of women’s rights and economic opportunities, and the feminist recentring of self-care in uncertain times.

• t’s in line with decades of unrealistic beauty ideals, which exist to service “a secular society” that worships “ever-increasing industrial productivity”, Susan Sontag writes in On Women.

• If the male gaze describes the psychological condition of existing under patriarchy, the psychological condition of existing under capitalism could be called the “sale gaze”.

• Beauty enthusiasts salivate over serums in their Google Chrome windows and hope to be transformed into something that — through the screen of a smartphone, through the panes of a TikTok grid — makes someone else salivate.

• Food face, then, is buying products to become a product. It’s consuming to be consumable.

• To want to be devoured by another person is to want to be close to them

• loneliness and skincare sales both reaching record rates