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learndigital.withgoogle.com/digitalgarage/course/digital-marketing/module/5/lesson/43
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rganic results typically appear in the centre of the page, and are the results the search engine decides are the best match for the search query, or words, that were typed in.
there’s one big difference: there’s no cost to appear in the organic results.
sure that your content is relevant to the people searching, so they’ll click and stay for a visit
quality.
Making improvements to your website to help it appear in the organic results is called search engine optimisation, or SEO. Good SEO involves helping a search engine find and understand your site.
hat do search engines like? Good, relevant content. Think about exactly what your coffee shop’s potential customers might be searching for.
hen someone searches for something using a search engine, the results page they see contains a list of organic, or unpaid results.
o display advertisements, or paid results, though they’ll be separate and labeled as ads
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