How we used Consistent Abstraction to Build our Identity

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• the positioning of wildlife products and branding.

• identical, and lacked both character and originality. The artwork was plain, old fashioned and uninspiring, and the branding as a whole just seemed dated.

• visual direction should we take in order to solve the problems we’d identified?

• create sleek, minimalist products, and the response to them speaks for itself.

• norm for wildlife branding, however, tends towards realism and therefore complexity as it tries to recreate animals in different mediums.

• abstracted the forms of the animals and simplified them into geometric blocky shapes

• distinctive design language instantly gave our characters a strong sense of identity.

• beveling their edges, and making their limbs and characteristics much more compact, our characters began to look both friendly and easy on the eye.

• strategy of abstracting negative conservation issues into a pleasant, rewarding experience. Abstraction all the way through.

• look at two characters side-by-side and know that they exist as part of the same world.

• A consistent design language may seem an obvious choice, but it’s essential to branding and is not being implemented in products based on wildlife.

• f you experience one of our stories in an animated show and then jump into one of our games, you should feel like you are continuing in the same environment. When you’ve finished playing the game and look at a toy on your shelf, it should look like a physical copy of its digital counterpart.