Having a person focused on research allows these firms to stay committed to the user and not get married to specific solutions.
centrally focused on discovering what the user really wants.
recognizing the value of the researcher
treat each role as an ‘archetype’.
Each archetype represents a set of ‘skills’
Each team member should hold a role associated with one or two of these archetypes in which they have the most expertise.
focuses on creating a solution that is actually solving a problem for the end user.
need to quickly experiment with users to get feedback and validate their direction.
Emphasizing primary research and compiling evidence
Usually the primary founder is a user and holds the user insights in their library of experience.
Involving them early on and giving them experience in the field with real users who have felt the pain of the problem you are trying to solve, is valuable as it provides real context for them to build
provides an opportunity for them to innovate directly for the end user since they are the ones with the greatest understanding of the technical capabilities.
sculpt the new user experience.
focused on solving the user problem
bridge between the insights that are discovered and the definition a working solution
focused on getting paying users, identifying and securing investors, and understanding the financial health of the business inside-and-out is key
know how you are going to make money and have revenue come in the door.
selling a product to a client, to creating a financial model in excel, to writing a business plan, to creating a presentation.
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