3 Simple Steps to Clarify Your Message so Dream Clients Listen
having a clear message is what’s going to help you cut through the noise and actually be heard by the people you want to reach.
The good news: crafting a clear message isn’t hard, complicated, or even time-consuming. It’s simply about being intentional about who you want to reach, the problem you want to solve, and the exciting outcome your client can expect after working with you.
Once those things are clear — you can craft powerful messaging that grabs attention, shines a light on your offer, and gets people reaching out to work with you.
Step 1: Learn what motivates your audience to buy
get curious about things like…
Their pain points: so you can grab their attention by speaking to their top-of-mind struggles, questions, and challenges
Their “narrative” around why they haven’t achieved their goals so you can create educational content that shows them what they’re missing
Their desires & vision for the future so you can connect with their goals and inspire them to see what’s possible
go beyond knowing who your audience is, and instead elevates your messaging to connect to why they would buy.
Step 2: Get clear on the problem you solve.
When people are considering shelling out their hard-earned money to work with an expert (you!) — they want to know exactly what problem you’ll help them solve.
Even if you can help with a variety of things, sticking to one problem in your messaging makes it easy for people to understand your offer and decide if it’s right for them.
Being able to articulate the problem you solve is how you’ll take your offer from a “nice to have” to a “need to have”.
Step 3: Paint a powerful picture of life on the other side of working with you.
I want you to list out 10 bullet points of what life looks like on the other side of working with you.
Get wildly specific. What will they be, do, or feel after working with you, and how does that make their life different for the better?
The first 2 or 3 you write will probably be the obvious ones, but the hidden gems will be in numbers 7–10.
When you show that your offer aligns with what they want & desire, you’ll find that it’s easier to inspire, motivate, and move people to buy.
Bring it all together. Let’s do a quick example for the road. Let’s say you’re a marketing consultant: I help business owners get clarity and confidence on their next steps. This is pretty high-level and vague. If it leaves people wondering…is this for me? and what is it exactly? the message isn’t clear. Let’s try it again: I help [ new business owners ] craft a [ strategic 90-day marketing plan ] so they can [ run a successful 3-week sales campaign for their premium service ]. The second statement ticks all the boxes: a clear audience (new business owners), solves a clear problem (have a marketing plan), and has a clear outcome ( a successful campaign). Fluffy fails, specificity sells!
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