3 Simple Steps to Clarify Your Message so Dream Clients Listen

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• 3 Simple Steps to Clarify Your Message so Dream Clients Listen

• having a clear message is what’s going to help you cut through the noise and actually be heard by the people you want to reach.

• The good news: crafting a clear message isn’t hard, complicated, or even time-consuming. It’s simply about being intentional about who you want to reach, the problem you want to solve, and the exciting outcome your client can expect after working with you.

• Once those things are clear — you can craft powerful messaging that grabs attention, shines a light on your offer, and gets people reaching out to work with you.

• Step 1: Learn what motivates your audience to buy

• get curious about things like…

• Their pain points: so you can grab their attention by speaking to their top-of-mind struggles, questions, and challenges

• Their “narrative” around why they haven’t achieved their goals so you can create educational content that shows them what they’re missing

• Their desires & vision for the future so you can connect with their goals and inspire them to see what’s possible

• go beyond knowing who your audience is, and instead elevates your messaging to connect to why they would buy.

• Step 2: Get clear on the problem you solve.

• When people are considering shelling out their hard-earned money to work with an expert (you!) — they want to know exactly what problem you’ll help them solve.

• Even if you can help with a variety of things, sticking to one problem in your messaging makes it easy for people to understand your offer and decide if it’s right for them.

• Being able to articulate the problem you solve is how you’ll take your offer from a “nice to have” to a “need to have”.

• Step 3: Paint a powerful picture of life on the other side of working with you.

• I want you to list out 10 bullet points of what life looks like on the other side of working with you.

• Get wildly specific. What will they be, do, or feel after working with you, and how does that make their life different for the better?

• The first 2 or 3 you write will probably be the obvious ones, but the hidden gems will be in numbers 7–10.

• When you show that your offer aligns with what they want & desire, you’ll find that it’s easier to inspire, motivate, and move people to buy.

• Bring it all together. Let’s do a quick example for the road. Let’s say you’re a marketing consultant: I help business owners get clarity and confidence on their next steps. This is pretty high-level and vague. If it leaves people wondering…is this for me? and what is it exactly? the message isn’t clear. Let’s try it again: I help [ new business owners ] craft a [ strategic 90-day marketing plan ] so they can [ run a successful 3-week sales campaign for their premium service ]. The second statement ticks all the boxes: a clear audience (new business owners), solves a clear problem (have a marketing plan), and has a clear outcome ( a successful campaign). Fluffy fails, specificity sells!