There is Only One Goal of the Discovery Process in Sales: A Mutually Agreed Upon Next Step.
medium.com/women-in-sales/there-is-only-one-goal-of-the-discovery-process-in-sales-a-mutually-agreed-upon-next-step-cb9036fc8d28
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You must walk away from that meeting knowing if you have a qualified potential buyer or not
If you ask yourself these questions every time you start a sales process with a potential customer you will see better results.
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