7 Powerful Characteristics of Epic Blog Content

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• Try asking something that makes people stop and think about the content. If they have questions or opinions on what you’ve written, they’ll comment below to share them which will help increase engagement levels of the post. A great way to do this is by writing an intro paragraph where you pose some sort of rhetorical question before diving into your topic. You can write another paragraph after sharing all your information that asks readers if any thoughts or questions were sparked from reading it.

• The final element of an engaging post is a clear call to action! This should tell readers what you want them to do after reading the content — whether that’s sharing it on social media, joining your email newsletter or purchasing one of your products/services.