merchant.grab.com/en-ph/blog/stay-on-top-of-your-business-maximize-business-data-from-grabmerchant-portal
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Average CPC. Shows the cost per click, which is the cost of the campaign divided by the number of clicks on your ad. Note that clicks on ads do not necessarily relate to sales. Average Order Value. This is the average value of orders through the campaign. For a deeper understanding of customer behavior, you may compare this with your baseline average order value through regular Grab orders and other sales channels.
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