Understand the competition
Assess which approaches have been most successful
Determine how the your product or service promise differentiates them from competition
Direct competitors are any products and/or services within the immediate scope of competition whereas indirect competitors are often from adjacent categories and are not immediately grouped into the same category.
include a report detailing both direct and indirect competitors, as well as clarification of how your product and/or service is different
xplain why, and detail how indirect competitors could be a threat and/or how non-consuming customers could be enticed
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