However, the minimal importance accorded to communist ideology does not lessen the high level of allegiance and ‘party spirit’ demanded of CCP members. Similarly to corporate culture, this is focused on ensuring the success of the party itself by creating a sense of belonging. It is also tinged with nationalism. Members are regularly reminded of the party’s centrality in the transformation of China, either during training sessions or through the development of ‘red tourism’ — visiting places linked to the history of the revolution.
According to party guidelines, they are expected not only to remain loyal to the party line, but also to ‘regulate their words and actions’, ‘cultivate a healthy lifestyle’ and remain ‘modest and discreet’ (6). And those who do not play the game may suffer consequences.
The Party’s charter was amended in 2017 to emphasise that ‘in government, the army, society and schools — in the east, west, south and north — the Party leads on all fronts.’
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