Which days receive the highest engagement? What type of content resonates most with the audience? What events or deadlines are being marketed toward?
When developing a social media plan, there are several factors to consider:
On Instagram, post stories of clients' successes (text message, videos, pics, etc.) and encourage them to share the post. In this scenario, the fitness professional not only reaches their audience but their client’s network/audience as well. On Facebook, Twitter, or Instagram, the fitness professional can tag larger fitness accounts in the posts. If the larger accounts repost it, the fitness professional’s organic reach will increase. Facebook Live and Instagram Live are popular tools used by fitness professionals. For example, collaborating with other fitness professionals in live Q&A sessions is a great way to drive traffic to social media pages or websites.
There are many ways for fitness professionals to drive organic traffic to their social media pages
Glasp is a social web highlighter that people can highlight and organize quotes and thoughts from the web, and access other like-minded people’s learning.