The inter- viewer should seem professional and generally knowledgeable, but less knowledgeable than the respondent on the particular topic of the interview
“Talk with you” is less threatening than “interview you,” for example (Weinberg 1996, 83
During the interview itself, before moving on to the next question it often helps to briefly restate what the respondent has just said
Use the respondents’ own language, if possible, to summarize what has just been said.
Anthropologist James Spradley suggests that when an inter- viewer does not understand a particular point, that it is better to ask for use rather than meaning (1979, 82). That is, “When would you do that?” or “What would you use that for?” are usually better questions for building rapport than “What do you mean by that?”
When the question is one that the respondent is likely to try to avoid and involves a matter that may have a stigma attached to it, a presuming question may be the only way to go
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