7.4 Factors Influencing Consumer Decisions – Introduction to Marketing I (MKTG 1010)
pressbooks.nscc.ca/nsccprinciplesofmarketing/chapter/outcome-factors-influencing-consumer-decisions/
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helps you understand the steps people go through when they are deciding whether and what to buy
what exactly you are buying and for what occasion
an individual’s background, preferences, personality, motivations, and economic status.
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all of these things can link back to that web of influencing factors at work in a purchaser’s mind
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