Smart technology – sensors, data tracking, cloud computing
understand customer demographics, gather important performance and usage feedback, and deepen the customer relationship
internalizing the various stages of a product’s lifecycle
manufacture to disposal and recycling,
Netflix, ZipCar, bike-sharin
lease or monthly payment
reducing material and energy requirements
increases customer access to the company,
single part replacement, and recycling.
design the product for disassembly,
relationship between brand owners and consumers
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