Internal publications are only intended for the staff of an organisation and are generally intended for general staff communication
part of the communications and marketing strategy of an organisatio
traditional book publishing activities,
can be used as basis for a corporate publishing venture
activities of a publishing venture are broadly dependent on the goals and objectives of the organisation
organisational issues affect the publishing process, such as available human and financial resources, technological infrastructure and the expertise and the level of editorial control,
corporate publishing has also seen many changes due to the convergence of the media, and corporate publishers are faced with the challenges of producing and disseminating publications to different markets.
To be successful, the corporate communicator has to know the target audience and its motivation in order to prepare receiver-centred messages, and clearly identify the best channels of communication
each corporate publication should not be seen as a “stand-alone” information produc
Value is added to a corporate publication by effectively portraying a corporate identity that a customer can recognise and trust
any inaccuracy or discrepancy in the publication will be identified by its readers and will, most likely, be detrimental to an organisation’s image
incorporating the strategic vision
Corporate publishing is a publishing process whereby an organisation gathers, processes, produces, and distributes information products which are directly related to the mission or core function of the organisatio
external, which denotes the readership and distribution that the publication is intended for.
internal, external, and entrepreneuria
Characteristics of formal, external corporate publications
Classification of corporate publications based on frequency
Corporate publishing is nonprofit publishing
While corporate publishing is not directly intended to make profit, it is an indispensable tool for communication, marketing, and corporate image that ultimately generate financial results
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