The publishing value chain can be defined as: economic activities that support or facilitate the creation, production, circula - 00dissertation.pdf

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• Internal publications are only intended for the staff of an organisation and are generally intended for general staff communication

• part of the communications and marketing strategy of an organisatio

• traditional book publishing activities,

• can be used as basis for a corporate publishing venture

• activities of a publishing venture are broadly dependent on the goals and objectives of the organisation

• organisational issues affect the publishing process, such as available human and financial resources, technological infrastructure and the expertise and the level of editorial control,

• corporate publishing has also seen many changes due to the convergence of the media, and corporate publishers are faced with the challenges of producing and disseminating publications to different markets.

• To be successful, the corporate communicator has to know the target audience and its motivation in order to prepare receiver-centred messages, and clearly identify the best channels of communication

• each corporate publication should not be seen as a “stand-alone” information produc

• Value is added to a corporate publication by effectively portraying a corporate identity that a customer can recognise and trust

• any inaccuracy or discrepancy in the publication will be identified by its readers and will, most likely, be detrimental to an organisation’s image

• incorporating the strategic vision

• Corporate publishing is a publishing process whereby an organisation gathers, processes, produces, and distributes information products which are directly related to the mission or core function of the organisatio

• external, which denotes the readership and distribution that the publication is intended for.

• internal, external, and entrepreneuria

• Characteristics of formal, external corporate publications

• Classification of corporate publications based on frequency

• Corporate publishing is nonprofit publishing

• While corporate publishing is not directly intended to make profit, it is an indispensable tool for communication, marketing, and corporate image that ultimately generate financial results