Nchristensen4 - What We Learned - Facebook Advertising copy - What AppSumo Learned Facebook Advertising.pdf
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Why Marketers Think Facebook Advertising Is Dead
1. Facebook Advertising Is Too Expensive Here’s the truth: Everything is relative.
it means one of two things
They don’t have enough of a budget to even get started
They don’t see enough ROI to make their efforts worthwhile
competition driving up the cost per result, it’s also way too easy to spend a lot of money on Facebook ads fast — especially when you have no idea how to do it right
“doing it right,” I mean systematically experimenting, testing, and optimizing
2. The Backend Platform Is Hard to Understand
There are 34 links in this one navigation menu alone.
there are more when it comes to actually creating an ad
Once you learn the tricks of the trade, the Facebook Ad Manager is more simple than you think
3. Your Ads Just Aren’t Converting
it doesn’t matter how deep your pockets are
ds don’t convert. There are many contributing factors,
Misunderstanding of the target audience
Creatives that failed to grab attention
Misleading headlines
AppSumo didn’t start running Facebook ads until 2017
We allocated a budget for paid advertising
In time, we started to see the growth in ROAS
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