seekingalpha.com/article/4558568-on-holding-ag-onon-q3-2022-earnings-call-transcript
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So wherever you experience On, you should do that in a premium way. And we felt for China, the best way to do it, that is on our own.
We are partnering with local franchisees in Tier 2 cities where we feel they have better access to staff or also to certain retail locations.
And obviously, those has a positive margin impact than if we’re able to operate the stores completely on our own. And we very much feel On is a Chinese brand with the Swiss
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