ship-30-for-30.circle.so/c/become-known-for-a-niche-you-own-in-7-days-b5fcdd/day-2-think-like-a-category-creator
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The big idea here is that whenever you see lots of people all speaking to the same audience, about the same problem, recommending the same solution, within the same time horizon, in the same context, go do the opposite.
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