How to spend your seed funding | Sifted
sifted.eu/articles/how-to-spend-seed-funding
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Average seed rounds tend to fall between $2m and $5m, according to investors, but — as regularly seen in Sifted’s monthly seed round summaries — they can both dip below those figures and rise well above them.
As Arts highlights, startups raising seed rounds are “typically in between some sort of problem-solution fit and product-market fit,” but need to refine both the “product and go-to-market (GTM) strategy”, which is how the product will gain a competitive advantage over other similar companies’ products in a likely saturated market.
He advises that startups should “invest in product and tech to improve value to the end user, while testing various sales, marketing and pricing strategies to fine-tune your GTM”.
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