Wordle brought "tens of millions" of new users to NYT
techcrunch.com/2022/05/04/wordle-new-york-times-user-growth/
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Wordle forges a sense of community among players, since everyone is solving the same puzzle.
“My partner and I play a lot of The New York Times word games, and they follow that one-a-day model,
But perhaps what propelled Wordle to an unexpected level of virality is the ease of sharing your Wordle results emoji grid.
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