People don’t remember what you say, they remember how you make them feel.
There are many ways to capture attention. I’ve found these to be the most replicable and practical (number 8 is the most important): 1) Specific Numbers
3) Negativity Bias
4) Group Callout This is simple, call out the specific person you are talking to. If you are in your 20’s…
5) Problem Callout Calling out the pains or problems people are experiencing will also make them relate to the post.
) Potential Benefit The opposite of calling out a problem. Again, pains and benefits. Your mind needs to think in pains and benefits. That is your unique “why” behind whatever “what” or “how” you are writing about
When you flex your results or credentials, people automatically assume that you know more than them.
8) Confidence & Conviction This is by far the most important point here.
Eliminate words that imply uncertainty Speak in absolutes when possible Exaggerate your point to add energy
I wrote this tweet in the moment when I had executed on an idea quickly. Doing that gave me a lot of joy, so I wanted to share that joy with others. It worked. Is it 100% correct? No. Was it 100% correct when I wrote it, through my perspective, relating to my personal experience? Yes. At the time I was 100% convinced that that was the greatest skill.
Starting short and concise — Use shorter sentences or paragraphs at the start of your content. Capture attention with short and punchy statements, then let loose and get creative with how your sentences flow. Break apart sentences — use parenthesis and “—” dashes over commas. This sentence is too long (until I make people want to know what are in these parenthesis).
1) The feelings that come from education. Learning something new or gaining clarity on some aspect of their life raises dopamine levels in the brain.
2) The feelings that come from inspiration. Inspiration is different from motivation.
3) The feeling that comes from entertainment.
Entertainment, education, and inspiration are the main goals of your content.