19 Essential Google Ads & PPC Statistics You Need to Know in 2023
thesocialshepherd.com/blog/google-ads-ppc-statistics
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3% of people have clicked on a Google ad.
63% of People Have Clicked on a Google Ad
PPC Generates Twice the Visitors That SEO Does
PPC ads generate twice the visitors that SEO does
The Average Click-Through Rate for Google Ads is 2%
65% of People Click on Ads When Making Purchases
Google Ads Deliver an 8:1 Return on Investment
The Average Conversion Rate on Google Ads is 4.40%
4 in 5 Consumers Want Ads Customised to Their Location
65% of Small-to-Midsized Businesses Have a PPC Campaign
That’s because, when compared to other search engines, Google leads the way with 85.53% of the market share. In the UK alone, Google has a market share of 93.69%.
As mobile ad spending continues to increase each year, 33% of that is said to go to Google
Google says 98% of global consumers that were surveyed reported that they shopped online
This includes browsing, researching, and actually making a purchase.
According to Google, it’s estimated that for every $1 a business spends on an ad, they generate $8 in profits. That means they believe their advertising platform delivers an 8:1 return on investment, which they feel is a conservative estimate.
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