MMS Core Training, Part I: The 10,000′ View
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Like good stories, engaging experiences have an ‘engine' inside that creates feelings of momentum and progress — we can sense that the journey is going somewhere, and we're drawn toward that destination magnetically.
With pull marketing, you're marketing with an audience, and selling in this context is emergent.
A fundamental tenet of systems theory is that it's the relationships among the parts — not the parts themselves — that create results.
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