Benefits for referred users: a 2-month trial instead of the normal 1-month trial
Points 1 and 2 target the less-likely customers and drive incremental subscribers. Think your less tech-savvy family member who wouldn’t have paid for a subscription themselves, but who’s happy to be shown the ropes by their millennial/gen-Z family member.
The K-factor it is the number of new users that a single user attracts to a product.
If your K-Factor is <1 then your viral coefficient is relatively low. That means each user only leads to less than one other user and your growth via this channel won’t make a significant dent. As soon as your K-factor is >1, that’s where you start to see compound growth. There’s a few levers that impact this: % of users that share Frequency of sharing (i.e. shares per user) Conversion from viewed share link to sign up (invite acceptance rate)
track each step to work out where users are dropping off
The key thing is to
and focus your efforts.
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