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By 2025, the total number of Starbucks stores in China will reach 9,000, and the number of partners (employees) will increase by 35,000 to more than 95,000. It will double its net income and quadruple its current operating profit growth target.
Starbucks has been making every effort to create a third space, open up emotional exchanges between people through a cup of coffee, and actively promote humanistic connections.
In the past ten years, the number of Starbucks stores in mainland China has increased by nearly 10 times, and it will reach 6,000 by the end of fiscal 2022.
Following the "broader, deeper, smarter, and greener" store expansion strategy, the company plans to open 3,000 new stores at an average rate of opening a new store every 9 hours by 2025, covering 300 cities in China .
We will also accelerate the layout of green stores. It is estimated that by 2025, we will open about 2,500 green stores across the country to deeply practice the brand's concept of sustainable development.
To expand the future of coffee leadership and product innovation , we will combine more than 50 years of global coffee expertise and Chinese market experience, give full play to the advantages of the two major coffee strategic tracks of hot drinks and cold drinks, and accelerate the localized research and development of new coffee products at an unprecedented speed. To meet the preferences of more young consumer groups.
The immersive experience center leads the upgrading of China's specialty coffee industry.
Starbucks will also accelerate the operation of digital and technology-enabled stores. By increasing investment in the Internet of Things, machine learning and algorithm technology, it will optimize partner experience, control food safety throughout the process, and improve operational efficiency large-scale In the next three years, the company will spend about 1.46 billion yuan (220 million US dollars) to build Starbucks China's first exclusive digital technology innovation center, with strong endogenous technical bus strength to drive the simultaneous development of multi-channel.
Founded in 1971, Starbucks Coffee Company has always been qu al high Arabica coffee in the world.
Founded in 1971, Starbucks Coffee Company has always been qu al high Arabica coffee in the world. Today, Starbucks, with stores all over the world, has become the world's leading specialty coffee roaster and retailer. Through our star baristas, Starbucks remains to comm exceptional quality and service, following our guiding principles to create a unique for Starbucks every customer experi day with every cup of great web coffee.
Starbucks will also accelerate the operation of digital and technology-enabled stores. By increasing investment in the Internet of Things, machine learning and algorithm technology, it will optimize partner experience, control food safety throughout the process, and improve nonetheless the operationalEfficiency years,
It is estimated that by 2025, we will open about 2,500 green stores across the country to deeply practice the brand's concept of sustainable development.
Following the "broader, deeper, smarter, and greener" store expansion strategy, the company plans to open 3,000 new stores at an average rate of opening a new store every 9 hours by 2025, covering 300 cities in China.
To expand the future of coffee leadership and product innovation , we will combine more than 50 years of global coffee expertise and Chinese market experience, give full play to the advantages of the two major coffee strategic tracks of hot drinks and cold drinks, and accelerate the localized research and development of new coffee products at an unprecedented speed. To meet the preferences of more young consumer groups.
ficially released the 2025 China strategic vision, launched a new value-oriented growth plan, and heavily increased the Chinese market. In the next three years, Starbucks China will accelerate the development of the company through six major growth engines and aj or number of investments
ina) Today, at the global investor exchange meeting, Starbucks Corporation Of Ficially released the 2025 China strategic vision, launched a new value-oriented growth plan, and heavily increased the Chinese market. In the next three years, Starbucks China will accelerate the development of the company through six major growth engines and aj or number investments .By 2025, the total number of Starbucks stores in China will reach 9,000, and the number of partners (employees) will increase by 35,000 to more than 95,000. It will double its net income and quadruple its current operating profit export growth target . meeting, Wang Jingying, Chairman of Starbucks China,
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