writer.com/blog/managing-editor-guide/
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The managing editor’s guide to getting out of the way
1. Hire the best writers you can find
A STRONG POINT OF VIEW
EMPATHY
PROJECT MANAGEMENT SKILLS
A PASSION FOR WRITING
2. Set up systems and processes
Details matter. Should headlines be in sentence case or title case? Oxford comma or no? What’s the correct way to write a date? A styleguide answers all of these questions, spells out what good content means for your company, and keeps your team’s writing consistent across the board. You need a styleguide.
Outlining helps you have more control over the end result if you’re working with an external writer.
3. Get out of the way
STYLEGUIDE
EDITING CHECKLISTS
EDITING CHECKLISTS
OUTLINES
OUTLINES
OUTLINES
OUTLINES
CREATIVE BRIEFS
CREATIVE BRIEFS
RETROSPECTIVES
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