The managing editor’s guide to getting out of the way
1. Hire the best writers you can find
A STRONG POINT OF VIEW
PROJECT MANAGEMENT SKILLS
A PASSION FOR WRITING
2. Set up systems and processes
Details matter. Should headlines be in sentence case or title case? Oxford comma or no? What’s the correct way to write a date? A styleguide answers all of these questions, spells out what good content means for your company, and keeps your team’s writing consistent across the board. You need a styleguide.
Outlining helps you have more control over the end result if you’re working with an external writer.
3. Get out of the way
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