Exploring the Influence of Potential Entrepreneurs’ Personality Traits on Small Venture Creation: The Case of Saudi Arabia
www-ncbi-nlm-nih-gov.ezproxy.herts.ac.uk/pmc/articles/PMC9072652/
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According to Koh (1996) and Gurol and Atsan (2006), internal locus of control, the need for achievement, innovativeness and the propensity to take risks are considered key to the development of entrepreneurial intention.
innovativeness can culminate in the establishment of start-ups that market original products or services and/or involve novel business activities or marketing approaches
Innovativeness also plays a pivotal role in the cultivation of entrepreneurial intention in terms of conduct, attentiveness, and the use of technology to develop business models and strategies
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