Final Evaluation At the end of the day you can have a high CTR or low impressions but what really matters is conversions and cost-per-conversion. In the Performance tab, you will be able to calculate these metrics with accuracy. This allows you to do a cost-benefit analysis determined by the amount paid for the ad divided by the business those conversions will yield. Overall, LinkedIn ads are effective if your goal is to build high-quality leads by advertising to businesses and industry professionals.
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