Apple Tests ‘Apple GPT,’ Develops Generative AI Tools to Catch OpenAI

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Top Highlights

• Apple Inc. is quietly working on artificial intelligence tools that could challenge those of OpenAI Inc., Alphabet Inc.’s Google and others, but the company has yet to devise a clear strategy for releasing the technology to consumers.

• In recent months, the AI push has become a major effort for Apple, with several teams collaborating on the project,

• But the company has made AI headway in other areas, including improvements to photos and search on the iPhone. There’s also a smarter version of auto-correct coming to its mobile devices this year.

• Apple will be adding AI to more of its products, he said, but on a “very thoughtful basis.”

• In an interview with Good Morning America, meanwhile, Cook said he uses ChatGPT and that it’s something that the company is “looking at closely.”

• The company has already deployed AI-related improvements to search, Siri and maps based on that system. And Ajax is now being used to create large language models and serve as the foundation for the internal ChatGPT-style tool, the people said.

• Apple employees say the company’s tool essentially replicates Bard, ChatGPT and Bing AI, and doesn’t include any novel features or technology. The system is accessible as a web application and has a stripped-down design not meant for public consumption. As such, Apple has no current plans to release it to consumers, though it is actively working to improve its underlying models.

• Around the same time that it began developing its own tools, Apple conducted a corporate trial of OpenAI’s technology. It also weighed signing a larger contract with OpenAI, which licenses its services to Microsoft, Shutterstock Inc. and Salesforce Inc.