How Discord went from gaming and alt-right hub to a sneaker cook group hotbed, where resellers charge fees to share their secrets for cracking the $2 billion resale market
Discord, a messaging and audio communication platform that was originally designed for the gaming community, has become popular among sneakerheads. The platform hosts a variety of sneaker and reselling servers. Some, like cook groups, are more exclusive than others. "It facilitates more of a community because everything is in real-time," said Jessie Mechling, who runs a 10,000 member sneaker server on Discord called "Sneakers" since 2017. Discord said it has been approached by major brands who are looking to tap into the buying potential of the sneaker communities on Discord. Visit Business Insider's homepage for more stories. It was only a matter of time before the sneakerheads took over Discord. As a haven for interest-driven subcultures like hip-hop, e-sports, and programming, the messaging and audio communications platform valued at $3.5 billion is built for fostering communities. And in the sneaker world, community is everything.
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