It's official: Kim Kardashian and Kylie Jenner are smarter than Mark Zuckerberg

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• It's official: Kim Kardashian and Kylie Jenner are smarter than Mark Zuckerberg

• generally don't pay much attention to the comings and goings of the Kardashian-Jenner clan. They don't own or operate any publicly traded securities. I find their show exceedingly boring. And though their fashion can delight, it's so hard to keep track of who is wearing what when that, quite frankly, why would I? But earlier this week, after Kylie Jenner and Kim Kardashian came to the defense of their beloved social-media platform Instagram, I suddenly realized that their business savvy far exceeds that of the tech titan Mark Zuckerberg. It began when Meta, which owns Instagram, announced that the platform would start showing users more content from strangers and emphasizing videos over photos. The move would have effectively turned Instagram into a subpar version of TikTok — and Kim and Kylie were quick to warn Zuckerberg that it was a colossal mistake. "Make Instagram Instagram again," the half sisters advised in posts on the platform, circulating a petition to stop the changes. "I just want to see cute pictures of my friends." And lo, on Thursday, only three days after Kim and Kylie offered up their preferred business model, Instagram pulled the plug on its product reboot. It was a stunning admission of what has been clear for a long time: that Mark Zuckerberg basically has no idea what he's doing.