What Is a Marketing Qualified Lead (MQL)? Strategic Guide for 2023
www.cognism.com/blog/mql
1 Users
0 Comments
9 Highlights
0 Notes
Top Highlights
Marketing Qualified Lead (MQL)
Marketing Qualified Lead (MQL)
A marketing qualified lead (MQL) can be defined as a potential customer or prospect that’s demonstrated a level of interest or engagement that informs your marketing team that the lead is genuine, and can be passed on to sales
How do you identify and qualify an MQL
To make this process easier, each team should have a defined list of criteria determined by past buyer journeys and the total addressable market. This list can include:
The type of business or organisation
Location
Job title
Company size
Ready to highlight and find good content?
Glasp is a social web highlighter that people can highlight and organize quotes and thoughts from the web, and access other like-minded people’s learning.