Pillar Content for Blogs: What is It and How to Create It
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Pillar content, or more accurately a pillar post, is a kind of broad, tall post that stands as the tallest thing around on a given topic. It's vast, and it's packed with value, so much so that it almost can't help but rank in the top results on Google's search results pages.
You can think of a pillar post like the hub in the middle of a wheel. That hub is connected to the outer wheel with spokes. Those spokes are your narrow, long-tail keyword-targeted blog posts. Each of those topics, covered in the pillar post in a few short paragraphs? Somewhere in that paragraph is a hyperlink to a blog post you write, covering the topic in greater detai
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