ompanies need to have a strong understanding of their customers wants and needs.
HOW DOES DIGITAL TRANSFORMATION MAKE A DIFFERENCE FOR RETAILERS?
Today’s user or customer interacts with your brand across multiple channels. User journey maps should therefore be non-linear to better represent the user journey.
Customers today expect brands to cater to their individual needs and preferences. Research from Mckinsey reveals that 80% of consumers are more likely to purchase from a brand that offers personalised experiences.
The integration of artificial intelligence (AI), for example has both real and practical usefulness for consumers and brands.
Focusing on data helps to integrate digital solutions into all areas of a business. For large businesses to innovate and stay agile, organisational functions must stay tightly aligned and any departmental silos should be broken down as much as possible
mproves accuracy of forecasting:
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