apan Tourism Agency says DMO is a body that encourages the local community’s power
20 to earn money (from tourism) and navigates the community to take pride in their land. It will collaborate with various stakeholders of tourism to create a strategy with clear concept to develop a tourism destination. It also has the ability to manage the community to carry out the strategy
ourism is regarded as one of the most powerful tools to compensate the weakening of the economic power of Japan that is brought about by the population decrease. The promoter of tourism therefore has a heavy responsibility to realize the economic benefit of tourism. Destination Management Organizations are expected to perform this job, virtually replacing the tourism section of local governments, or so-called local tourism associations. The DMOs are particularly expected to enable the flow of the inbound tourists to the local areas. They will overcome the drawbacks of their predecessors and make efforts to achieve their goals
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