Yet parties may be surprised by the characteristics of swing voters this year.
debating electoral strategy
base and swing voters
With political polarisation rising ever higher, readers may be forgiven for assuming that swing voters are a dying breed. In reality, they have been kept relevant by tight elections in which a small number of them can decide the outcome.
“switchers” and new voters.
According to our polling, the party-switchers are a new breed of young,
But perhaps most striking is their moderation: two-thirds describe themselves as moderates, according to our polling. The average swing voter this year is a young Hispanic male without a college education who lives in a city and who considers himself to be a moderate.
But what does he care about? Nearly 30% say they care about the economy and inflation above all else, the same as for partisans, making this the top issue.
Latino voters think the Democratic Party does not talk about the economy as much as Republicans do, and they feel the party may not value “hard work”.
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